Apple has officially unveiled the iPhone 17 Pro and iPhone 17 Pro Max, calling them the most advanced smartphones the company has ever produced. With a bold new aluminum unibody design, the powerful A19 Pro chip, and Apple’s most ambitious camera system to date, the iPhone 17 Pro lineup is built to push performance, creativity, and battery life further than ever before.
The iPhone 17 Pro lineup is manufactured with 30% recycled materials, which includes the use of 100% recycled cobalt in the batteries. This change reduces the share of newly mined materials in the devices.
The phones are also packaged in fully fibre-based boxes, designed to be recyclable. Apple has removed plastic packaging from this generation, continuing a broader industry shift toward fibre-based alternatives
The devices were revealed at Apple’s September keynote, where executives highlighted sweeping upgrades across design, display, cameras, thermal efficiency, and software. Pre-orders open September 12, with availability beginning September 19 in more than 60 countries.
Key Features and Specifications
New Design and Cooling System
- Aerospace-grade aluminum unibody, lightweight yet durable.
- Apple-designed vapor chamber for advanced thermal cooling.
- Larger internal space accommodates bigger batteries.
Display and Durability
- 6.3-inch (Pro) and 6.9-inch (Pro Max) Super Retina XDR displays.
- 120Hz ProMotion, Always-On, and industry-leading 3000 nits peak brightness.
- Ceramic Shield 2 with 3× scratch resistance, now protecting both front and back.
A19 Pro Performance
- 6-core CPU and 6-core GPU with built-in Neural Accelerators.
- 16-core Neural Engine for Apple Intelligence and AI features.
- Up to 40% better sustained performance compared to the A18 Pro.
- Wi-Fi 7, Bluetooth 6, and Thread support with Apple’s new N1 wireless chip.
Camera System
- Triple 48MP Fusion cameras: Main, Ultra Wide, and Telephoto.
- 8× optical-quality zoom — the longest ever on iPhone.
- 18MP Center Stage front camera with a square sensor for wider shots and Dual Capture.
- Pro video features: ProRes RAW, Log 2, genlock, and 4K at 120fps.
Battery and Charging
- iPhone 17 Pro Max delivers up to 39 hours of video playback, Apple’s longest ever.
- Fast charging: 50% charge in 20 minutes with a high-wattage USB-C adapter.
- New 40W Dynamic Power Adapter and 25W Qi2 MagSafe charging supported.
iOS 26 with Apple Intelligence
- Fresh design with Liquid Glass UI.
- Apple Intelligence adds live translation, advanced image actions, and offline AI.
- Adaptive Power Mode extends battery by predicting user patterns.
iPhone 17 Pro vs. Pro Max: Specs at a Glance
| Feature | iPhone 17 Pro | iPhone 17 Pro Max |
| Display | 6.3″ Super Retina XDR, 120Hz, Always-On, 3000 nits | 6.9″ Super Retina XDR, 120Hz, Always-On, 3000 nits |
| Chipset | A19 Pro, 6-core CPU/GPU, 16-core Neural Engine | Same |
| Cooling | Vapor chamber + aluminum unibody | Same |
| Rear Cameras | Triple 48MP Fusion cameras, 8× optical-quality zoom | Same |
| Front Camera | 18MP Center Stage, square sensor, AI framing | Same |
| Video Features | 4K HDR, Dual Capture, ProRes RAW, Log 2, Genlock | Same |
| Battery Life | Long-lasting (exact hours unspecified) | Up to 39 hrs video playback |
| Charging | 50% in 20 minutes via USB-C; 25W MagSafe | Same |
| Software | iOS 26 + Apple Intelligence | Same |
| Build | 30% recycled materials, Ceramic Shield 2 front/back | Same |
Pricing and Availability
Apple is positioning its new Pro lineup firmly in the premium tier:
- iPhone 17 Pro starts at $1,099 (U.S.), or $45.79 per month, with storage options up to 1TB.
- iPhone 17 Pro Max starts at $1,199 (U.S.), or $49.95 per month, with configurations reaching 2TB for the first time. Both models come with double the base storage compared to last year, starting at 256GB.
Customers can lower upgrade costs through Apple Trade-In, which offers between $200 and $700 in credits for iPhone 13 or newer. Select carrier deals may extend credits up to $1,100, significantly reducing upfront pricing.
Pre-orders begin September 12 at 5 a.m. PDT, with official launch on September 19 in more than 63 countries, including the U.S., UK, Canada, China, India, and Japan. A wider rollout will follow on September 26.
