Friday, April 12, 2024
HomeNewsApple Tops 20 fortune's most admired brands 2017

Apple Tops 20 fortune’s most admired brands 2017

Fortune has announced its top 500 most admired companies for the year 2017 and among the top 20 Fortune most admired brands 2017, Apple is the number one most admired brand in the world. Meanwhile its closest rival in the mobile phone business, Samsung Mobile was unable to make the first 20 list due to its deteriorating reputation during the Samsung Note 7 explosion saga.

The criteria used in the deciding the list are innovation, people management, use of corporate assets, social responsibility, quality of management, financial soundness, long-term investment value, quality of products and global competitiveness.

Over 3,800 executives, directors and analysts were asked to select the ten companies they admire the most, and to rank them on nine criteria. And Apple for the 10th consecutive times in a roll has been the most admired brand on the planet. Below are the top 20 Fortune most admired brands 2017.

Top 20 Fortune Most Admired Brands 2017

  1. Apple                                              Computers
  2.                                 Internet Services and Retailing
  3. Starbucks                                       Food Services
  4. Berkshire                                       Hathaway Insurance: Property and Casualty
  5. Disney                                            Entertainment
  6. Alphabet                                        Internet Services and Retailing
  7. General Electric                           Industrial Machinery
  8. Southwest Airlines                      Airlines
  9. Facebook                                       Internet Services and Retailing
  10. Microsoft                                       Computer Software
  11. FedEx                                             Delivery
  12. Nike                                                Apparel
  13. Johnson & Johnson                    Pharmaceuticals
  14. Netflix                                           Entertainment
  15. Costco                                           Specialty Retailers
  16. Coca-Cola                                     Beverages
  17. American Express                      Consumer Credit Card and Related Services
  18. Nordstrom                                  General Merchandisers
  19. Procter & Gamble                      Soaps and Cosmetics
  20.                           Computer Software,  Source Fortune


CEO Marvnic Media-owner of Phonecorridor and other media platforms in Nigeria. I am a digital marketing professional with over 6 years of experience. I love gadgets, cars, and smartphones. My current smartphone is the Google Pixel 6 Pro. I hope to buy Tesla Car soon