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If you’ve recently shopped for an affordable smartphone lately, you will realize how less challenging that could be. The mobile market is fiercely competitive with the likes of Xiaomi, Gionee, TECNO, itel, Pano and others churning out every quarter top-of-the-line smartphones without the top-of-the-line prices, all in a bid to claim the top as the number 1 smartphone maker. With OEMs saving consumers who don’t have the luxury of purchasing fancy phones through their quality yet affordable phones, consumers have been able to streamline their search to specific features which would deliver substantial value to them – does the phone have the best camera? Is the battery life strong? How many GB is the internal storage? According to a recent research from Counterpoint’s Market Monitor service, global smartphone shipments declined 3% annually in Q1 2018 while brands like Nokia, itel, TECNO, Xiaomi led the charts in the fastest growing category with the largest smartphone shipment and share. For a smartphone brand like itel mobile, this is tremendous growth and is also a commendable feat, coming from a brand that was positioned in the market only a decade ago. In the first quarter of 2018, itel stood at third position with 13 percent market share in the global feature phone market. This is itel’s first time of topping the chart as one of the top 10 smartphones in this category as the smartphone shipments grew over 200% in Q1 2018. The fact is itel steals the spotlight every time when it comes to the budget department. The company does an exceptional job in putting out phones with good quality and performance at an affordable price. Well, the success story didn’t happen overnight. itel came into the market with a mission to empower consumers with seamless communication through reliable, trendy and affordable devices. This is even as the brand said they want to provide smartphones for everyone in the next couple of years. In 2016, itel sold a landmark of 50 million devices, to become the top mobile brand in Africa. Reports gathered revealed that in 2017, itel reached an exponential growth with sales volume reaching a landmark of 80 million devices, making it a well-known brand with a historical highest brand awareness of 83.3%. The previous quarters between 2017 and 2018, was no different, a plethora of flagship devices was released by the brand, each with the goal of standing out in providing mobile solutions such as long-lasting battery with itel P32, clearer and brighter selfie with itel S32, budget-friendly devices integrated with good features like itel A32F among a host of others. We strongly believe the reason for itel’s success and dominance is their ability to understand the major needs of African consumers. They focus on delivering continued value to itel users and pioneer new technologies that offer newer mobile solutions to consumers.