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Samsung catches up with Xiaomi in India in Q2 of 2018

According to Canalys, Samsung has finally caught up to Xiaomi in Q2 of 2018 after 2 quarters of lagging behind. They both shipped a record 9.9 million smartphones in India just in the second quarters of this year. While the total number of phones shipped in the country was 33 million. This means Xiaomi and Samsung are major players in the India smartphone market.

Even though Samsung was lagging behind in the past two quarters, it seems Samsung has bounced back and just behind Xiaomi with just a thin air. Samsung shares rose by almost 50% compared to last quarter, Making it its best growth for the past two years in India.

Smartphone Market share

Jointly, Xiaomi and Samsung make up 60% of the total smartphone market in India, followed by Vivo in third, and Oppo in fourth. No doubt Oppo is fighting really hard to stay in the top four, especially with its new Realme sub-brand, but the company is still behind Vivo thus far.

Xiaomi Redmi 5A is the best selling phone in India in Q2

The best-selling phone in Q2 is still the Xiaomi Redmi 5A with 3.3 million units shipped. The device leads by over a million units when compared to Samsung’s best seller, the Galaxy J2 Pro (2018) which is second with 2.3 million. According to analysts, Samsung’s technology and supply chain might have given it an edge over Xiaomi.

Canalys-Indian Smartphone Market share

Apple, on the other hand, is lagging behind in India. iPhone shipments fell over 50% during the quarter. While ASUS is also coming up strong thanks to its strategy by going exclusively with Flipkart. This has helped the brand triple its shipments in Q2.

CEO Marvnic Media-owner of and other media platforms in Nigeria. I am a digital marketing professional with over 6 years of experience. I love gadgets, cars, and smartphones. My current smartphone is the Google Pixel 6 Pro. I hope to buy Tesla Car soon


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