Facebook seems to be moving in the same direction as Twitter. As we all know, Twitter now offers a subscription that lets users get their verification badge. In a similar move, Meta has launched a new subscription service called Meta Verified.
It gives users a blue checkmark for up to $15 a month on their Instagram and Facebook accounts. The service is priced at $11.99 if you pay from the web and $14.99 if you use an IOS device. It will let you verify your account using a government-issued ID card.
Meta also announced that the subscription service will increase visibility and reach. And also protect users against impersonation attacks and offer direct contact with customer support.
The CEO, Mark Zuckerberg, explained that the subscription service is “about increasing authenticity and security across their services.” Meta Verified will be available in New Zealand and Austria and will be rolled out to other countries in the coming weeks.
Meta’s services have been free for over 15 years since it was launched. Recently, the company’s revenues hit after Apple introduced strict privacy changes on IOS. This means Meta couldn’t track users’ internet activities, and it cost Meta more than 10 billion dollars in lost ads revenue in 2022.
With the launch of Meta Verified, the company wants to build a subscription plan to offer its users value.
Meta Verified is it worth it?
The Blue Checkmark was previously reserved for celebrities, sports athletes, journalists, and public figures. Users can now access the blue tick with the new subscription-based verification service. Meta decided to focus on building a metaverse, but it hasn’t been easy for them.
They have decided to cut down spending on metaverse projects, and they’re planning another layoff soon. The company has remained resilient, though, because its shares have rebounded in recent weeks.
Snapchat also launched a subscription-based service in 2022. And the report shows that over a million customers have become paying customers.